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The success of Maybelline New York in the UK has been remarkable ; Maybelline has become the fastest growing mass-market cosmetics brand in the UK, with women nationwide falling in love with Maybelline's innovative products, trendy shades and affordable prices.
Maybelline's authority is founded on mascara and even today, more than 80 years after the first formula, mascara remains at the core of our brand. Launched in the US in 1971 Maybelline’s Great Lash fast became a legend! The famous and instantly recognisable pink and green bottle has become the preferred mascara of super models, beauty editors and make-up artists world wide. Christy Turlington, Patsy Kensit, Eva Herzigova, Linda Evangelista, Kate Moss, Elle MacPherson and Donna Karan are among the celebrity names who love it! In fact, over 200 million women around the world have Maybelline New York Great Lash in their handbags! |
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