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Since 1931, Almay has helped women look and feel their best with good-for-you cosmetics in the most flattering shimmers and shades—all while staying true to our heritage of using pure, hypoallergenic ingredients.
Since then, Almay has consistently been an innovator in skincare purity and safety. Almay was the first hypoallergenic cosmetics brand and continued to lead the beauty industry in firsts. Almay was the first brand to make 100% fragrance-free products, the first brand to disclose all ingredients (long before it was mandatory), the first brand to perform safety testing for allergy and irritation, the first brand to formulate for contact lens wearers and the first brand to create cosmetic regimens for specific skin types. |
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